Insights

A city logo as a trademark?

Why governments should protect their emblems properly

From mascots to slogans

When secondary brand elements become iconic

More than a name tag: How Brands convey meaning

The evolution of Brand names

Trademark protection in the non-profit sector: How to avoid conflicts?

Veterinarians Without Borders vs. Doctors Without Borders

Under the Hood of Microsoft

Evolution as strategy within a hybrid Brand architecture

Does AI bring out the artist in us?

Samsonite and Samsonite Group: What if product and group share the same name?

Apple vs. Opple: No clear verdict.

From Brand chaos to clarity: How to build a solid Brand Portfolio