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Branding is an art of intellect and imagination. It is achieved by weaving together an innovative strategy and timeless expression into patterns unique to each business.
How futureproof is your Brand?
Anyone who wants to conquer the world with a new product or new business needs an inspiring Brand. But how can you be sure that you are choosing the right one?
Brand Change uses relevant cases to map out how to create a successful brand. Thanks to this book, you will gain insight into the creative processes of Belgium's first Branding Architect, Thierry Cattoir. Above all, you will find out whether your Brand needs change, or not at all. Take the test & Order your copy.
