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Strategy
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Case
Nalu
Naming a new refreshment beverage
Case
Acerta
Branding a big merger in the social security sector
Case
Fluxys
Branding a new company in the energy sector
Case
Arvesta
Repositioning the group after a major portfolio expansion
Case
Nutreco
Rebranding and managing a buyout
Case
Belviva
Changing brand due to ownership shift
Case
Smartphoto
A logo and name change for the digital age
Case
Laroy Group
Monitoring and expanding a global brand portfolio with a focus on Asia
Case
AG Insurance
Reviving an iconic brand
Case
Lotus
Strategy and naming consultancy for a global brand
Case
bpost
Monitoring a global portfolio of brands
Case
Orange
Replacing a local starbrand with an international masterbrand
Case
Samsonite
Globally implemented logo optimisation
Case
Equitone
Building a unique international concept brand
Case
Alpro
Developing the brand strategy for a category expansion
Case
Hexa
A global legal protection programme for a new brand
Case
Montea
Branding in line with stock market entry ambitions
Case
CLdN
Clear brand architecture and all-new branding for the logistics of tomorrow
Case
A unique bancassurance model
The success story of KBC
Case
Flamingo: Global growth from a bird's eye view
Building a Strong International Brand Portfolio
Case
AQUALEX: a pure portfolio
Strategic product naming within a structured portfolio
Case
Belfius
Changing a brand in a time of crisis
Case
Daikin
Expanding the brand mission: a sub-brand vs corporate brand dilemma
Case
Roularta
Protecting a European media group’s Intellectual Property
Case
Greenyard
Naming an international group of food producers
Case
AZ Zeno’s strategic prescription
Brand Strategy and Identity in Healthcare
