What Fauré Le Page v. Goyard reveals about historical dates, misleading trademarks and legal brand protection
Why companies should not rebrand too quickly, and how brand names, colours, symbols, typography and other brand assets build recognition together
Why one recognisable name element can be enough to make a trademark legally vulnerable
Why purpose belongs in brand strategy and the boardroom and not in the campaign brief
The Rituals conflict shows why descriptive and culturally loaded brand names are legally vulnerable, and what it means for naming strategy and trademark registration
Why the new Spotify logo sparked so much controversy and what it reveals about brand equity
Why developing a brand name with ChatGPT does not remove strategic, linguistic and legal risks
Cities are not campaigns, but complex brands that need to be structured, governed and protected.
Why early trademark rights and genuine use can outweigh brand size in EU trademark law
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