Insights

Pho or Faux? When a name becomes a monopoly

Clearing your ears with Dyson?!

7 essential factors for a strong brand name

No Lotus in China, no UGGs given in Australia

How legal pitfalls can impact your brand globally

A balance between anonymity and differentiation

Private Label in a Competitive Market

Identification and Differentiation

How to Stay Unique in a Crowded Market?

Why would you sell a brand? Or keep it?

From Strategy to Success: Your Brand in 2025

A dynamic year behind us, a future full of possibilities ahead.

Protecting Fictional Trademarks in the Real World

Legal Challenges in Registering Fictional Trademarks