Insights

Fundamentals of Brand Development (2/3):

The logo as the brand’s recognition point

Drawn into IP:

Comic Rights and Parody in Belgium

Fundamentals of Brand Development (1/3):

The name as the foundation of the brand

8 Reasons to Change your Brand

Because forewarned is forearmed.

Newcomer alert:

Why Countries Are Renewing Their Image:

The Power of Country Branding

Keep your head cool

Brand positioning in M&A

Will the crocodile bite?

Obligation of use on TM owners

Would you board an unbranded plane?

Corporate Identity and style of our company