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<p><span style="font-weight: 400;">Vragen over jouw strategische merkontwikkeling?<br />
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<p>With over 35 years of experience, we empower brands through strategic vision, creative solutions, and legal expertise to create distinctive, leading brands.</p>
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4. Acerta

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<p>We don&#8217;t take shortcuts and are committed to precision in our work. It is essential for us to provide ongoing support and monitoring of your brand even after its launch, ensuring long-term success and consistency.</p>
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Your brand needs to…

Our Story

<p>Strong brands are instantly recognisable. Not just by their name or logo, but through memorable details: a specific colour, a sound, a typeface, or even a scent. Travelling to faraway places this summer? Chances are you’ll encounter familiar brands, not through explicit advertising, but through subtle signals that trigger instant recognition: the smell of a certain sunscreen, the sound at airport boarding gates, or the shape of a bottle on a terrace table. You won’t just spot recognisable logos during your first Uber ride. You’ll consciously or subconsciously link many brand cues to your favourite brands.</p>
<p>That’s the power of brand assets: recognisable, consistent elements embedded in the consumer’s memory. They make a brand visible, even when it doesn’t speak. Not by chance, but through intentional and consistent choices that build trust over time.</p>
<p>In a market where attention is scarce, these brand elements ensure continuity and impact- from the airport gate to the beach chair.</p>


Strong brand elements are recognised, even subconsciously

<p>Brand assets go beyond visual choices. When applied consistently and cohesively, they trigger immediate recognition and trust. Because familiarity creates calm, even in overcrowded markets.</p>
<p>&nbsp;</p>
<p><img loading="lazy" decoding="async" class="aligncenter wp-image-4901 size-full" src="https://admin.remarkable.eu/content/uploads/2025/07/Remarkable-Europe_McDonalds.png" alt="Remarkable-Europe_McDonalds.png" width="605" height="340" srcset="https://admin.remarkable.eu/content/uploads/2025/07/Remarkable-Europe_McDonalds.png 605w, https://admin.remarkable.eu/content/uploads/2025/07/Remarkable-Europe_McDonalds-300x169.png 300w" sizes="auto, (max-width: 605px) 100vw, 605px" /></p>
<p>&nbsp;</p>
<p>It’s a worthwhile exercise for any brand: what’s left when you remove the logo? Is the style recognisable? Are the visuals consistent? Does your brand have a unique ‘tone of image’, something that sticks, even without a clear mention of the brand as sender?</p>


More than style

<p data-start="2036" data-end="2106">There are many ways to build brand assets. Consider these seven types:</p>
<ul>
<li><strong data-start="2111" data-end="2133">Slogans or phrases</strong><br data-start="2133" data-end="2136" />A strong line sticks and immediately calls a brand to mind. Think <em data-start="2205" data-end="2217">Just do it</em> from Nike or <em data-start="2231" data-end="2243">What else?</em> from Nespresso.</li>
<li><strong>Colours</strong><br />
Some colours are so strongly linked to a brand that a single glance is enough. Like the patented blue of Tiffany &amp; Co.</li>
</ul>
<p><img loading="lazy" decoding="async" class="aligncenter wp-image-4902 size-medium" src="https://admin.remarkable.eu/content/uploads/2025/07/Remarkable-Europe_Tiffany-300x190.png" alt="Remarkable-Europe_Tiffany.png" width="300" height="190" srcset="https://admin.remarkable.eu/content/uploads/2025/07/Remarkable-Europe_Tiffany-300x190.png 300w, https://admin.remarkable.eu/content/uploads/2025/07/Remarkable-Europe_Tiffany.png 596w" sizes="auto, (max-width: 300px) 100vw, 300px" /></p>
<ul>
<li><strong>Typography</strong><br />
A unique typeface shapes a brand’s personality. You’d recognise the Disney wordmark even if it were used in a completely different word.</li>
<li><strong>Shapes</strong><br />
Shapes can also be distinctive. Think of the Toblerone pyramid, the iconic Absolut Vodka bottle, or McDonald’s golden arches.</li>
<li><strong data-start="2711" data-end="2743">Rituals or brand experiences</strong><br data-start="2743" data-end="2746" />Some brands are recognised by the way they’re used. Think of unboxing an Apple product, dipping an Oreo in milk, or Biscoff with coffee.</li>
<li><strong data-start="2890" data-end="2911">Sounds or jingles</strong><br data-start="2911" data-end="2914" />Audio cues often stick subconsciously. McDonald’s <em data-start="2967" data-end="2983">ba-da-ba-ba-ba</em>, the sound of a receipt printing at Albert Heijn, or the Netflix intro tune are great examples.</li>
<li><strong data-start="3084" data-end="3116">Characters or familiar faces</strong><br data-start="3116" data-end="3119" />A mascot or ambassador can give a brand a recognisable face. Think Mr. Clean, George Clooney for Nespresso, or the little bee from Honey Pops.</li>
</ul>
<p><img loading="lazy" decoding="async" class="aligncenter wp-image-4903 size-medium" src="https://admin.remarkable.eu/content/uploads/2025/07/Remarkable-Europe_iPhone-300x169.jpg" alt="Remarkable-Europe_iPhone.jpg " width="300" height="169" srcset="https://admin.remarkable.eu/content/uploads/2025/07/Remarkable-Europe_iPhone-300x169.jpg 300w, https://admin.remarkable.eu/content/uploads/2025/07/Remarkable-Europe_iPhone-768x432.jpg 768w, https://admin.remarkable.eu/content/uploads/2025/07/Remarkable-Europe_iPhone.jpg 973w" sizes="auto, (max-width: 300px) 100vw, 300px" /></p>


<p>Combine multiple strong brand elements and your brand name may be recognised even in different scripts. Thanks to its iconic bottle shape, recognisable red, and unique typeface, everyone knows Coca-Cola used to be served from these bottles.</p>
<p style="text-align: center;"><img loading="lazy" decoding="async" class="alignnone wp-image-4904" src="https://admin.remarkable.eu/content/uploads/2025/07/Remarkable-Europe_CocaCola-300x225.jpg" alt="Remarkable-Europe_CocaCola.jpg " width="450" height="337" srcset="https://admin.remarkable.eu/content/uploads/2025/07/Remarkable-Europe_CocaCola-300x225.jpg 300w, https://admin.remarkable.eu/content/uploads/2025/07/Remarkable-Europe_CocaCola-768x576.jpg 768w, https://admin.remarkable.eu/content/uploads/2025/07/Remarkable-Europe_CocaCola.jpg 779w" sizes="auto, (max-width: 450px) 100vw, 450px" /></p>
<p>Even if a colour, shape, or sound doesn’t seem distinctive at first, long-term use can absolutely change that. Through consistent application, a strong association builds between the brand element and the business behind it. This means the element fulfils a commercial origin function and, if the legal conditions are met, can be registered as a trademark.</p>
<p>When recognisable brand elements are missing, a brand relies too much on visibility and too little on memory anchoring. In a world where consumers make decisions in milliseconds, strong brand assets are not a luxury. They are the bridge between brand memory and buying behaviour.</p>
<p>&nbsp;</p>


Summer, sun, and… Brand recognition