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Why the new Spotify logo sparked so much controversy and what it reveals about brand equity
Why developing a brand name with ChatGPT does not remove strategic, linguistic and legal risks
Cities are not campaigns, but complex brands that need to be structured, governed and protected.
Why early trademark rights and genuine use can outweigh brand size in EU trademark law
What Tropicana and Jaguar teach us about the most dangerous decision a brand can make
Why internal branding and company culture matter
How product naming evolves into a system within brand portfolios
A registered trademark as a lever for investor confidence
What do copyright, trademarks and patents protect?
Why monograms remain legally and strategically relevant
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