Contact us

Questions about your strategic brand development? 
Get expert advice from Louis-Philip Cattoir, IP &amp; Brand Strategist at Remarkable Europe.

Let’s talk about your challenge

Neem contact op

Vragen over jouw strategische merkontwikkeling? 
Krijg advies van Louis-Philip Cattoir, IP &amp; Merkstrateeg bij Remarkable Europe.

Laten we jouw uitdaging bespreken

Contact

Schrijf je in voor onze maandelijkse nieuwsbrief!

Thank you!

Bedankt!

Looking for more strategic, creative, and legal brand insights?

Wil je meer strategische, creatieve en juridische merkinzichten ontvangen?

Footer Bottom Menu

Footer Bottom Menu NL

Footer Menu EN

Footer Menu NL

Header Menu EN

Header Menu NL

Work we’re proud of

At Remarkable, we develop solutions with a focus on a well-founded strategy that considers all facets of your brand, at strategic, creative, and legal level.

Cases

Louis-Philip Cattoir

Let us know if you have a question related to your brand development or more specific related to strategic, creative or legal challenges. We&#8217;ll get in touch!

Services 
<ul>
<li>Strategic Brand Audit</li>
<li>Market research</li>
<li>Benchmarking</li>
<li>Expert interviews</li>
<li>Insights report</li>
<li>Portfolio optimisation</li>
</ul>

Gem ipsum dolor sit amet, consectetur adipiscing elit. Nunc eu tristique risus, ac ornare lacus. Aliquam sagittis diam leo, ac semper libero egestas quis.

The challenge

Gem ipsum dolor sit amet, consectetur adipiscing elit. Nunc eu tristique risus, ac ornare lacus. Aliquam sagittis diam leo, ac semper libero egestas quis. Donec a mi eget massa egestas sagittis auctor nec nisl. Praesent quis pellentesque metus. Vivamus eget magna tortor. Nunc in tristique mauris. Mauris non fermentum dui.

Our solution

Gem ipsum dolor sit amet, consectetur adipiscing elit. Nunc eu tristique risus, ac ornare lacus. Aliquam sagittis diam leo, ac semper libero egestas quis. Donec a mi eget massa egestas sagittis auctor nec nisl. Praesent quis pellentesque metus.
Get answers on strategic questions like:
<ul>
<li>How can do position my brand?</li>
<li>How can I launch product X</li>
<li>How can I build a brand portfolio?</li>
<li>How can do position my brand?</li>
<li>How can I launch product X</li>
<li>How can I build a brand portfolio?</li>
</ul>

Brand  strategy

Gem ipsum dolor sit amet, consectetur adipiscing elit. Nunc eu tristique risus, ac ornare lacus. Aliquam sagittis diam leo, ac semper libero egestas quis. Donec a mi eget massa egestas sagittis auctor nec nisl. Working at Remarkable means: Gem ipsum dolor sit amet, consectetur adipiscing elit Nunc eu tristique risus, ac ornare lacus Aliquam sagittis diam leo, ac semper libero egestas quis Donec a mi eget massa egestas sagittis auctor nec nisl.
Working at Remarkable means:
<ul>
<li>Gem ipsum dolor sit amet, consectetur adipiscing elit</li>
<li>Nunc eu tristique risus, ac ornare lacus</li>
<li>Aliquam sagittis diam leo, ac semper libero egestas quis</li>
<li>Donec a mi eget massa egestas sagittis auctor nec nisl.</li>
</ul>

Job openings

Lorizzle ipsum shiz sizzle amet, consectetuer phat boom shackalack. Nullizzle sapien velizzle, fo shizzle my nizzle volutpat, suscipizzle quizzle, gravida vel, sizzle. Pellentesque ass tortor. Boom shackalack erizzle. Go to hizzle izzle i saw beyonces tizzles and my pizzle went crizzle check out this turpis tempizzle stuff. Gangster break yo neck, yall nibh you son of a bizzle turpizzle. Bow wow wow fo shizzle dang. Pellentesque eleifend rhoncizzle nisi. In go to hizzle the bizzle brizzle fo shizzle. Sheezy dapibus. I&#8217;m in the shizzle tellizzle urna, pretizzle sizzle, mattizzle ac, shit vitae, nunc. Pot suscipit. Integer i saw beyonces tizzles and my pizzle went crizzle away sizzle purizzle.

Lorizzle ipsum shiz sizzle amet, consectetuer phat boom shackalack

Nullizzle sapien velizzle fo shizzle my nizzle volutpat

Lorizzle ipsum 
conse ctetuer 
boom shackalack

Gem ipsum dolor sit amet, consectetur adipiscing elit. Nunc eu tristique risus, ac ornare lacus. Aliquam sagittis diam leo, ac semper libero egestas quis. Donec a mi eget massa egestas sagittis auctor nec nisl. Praesent quis pellentesque metus.
Gem ipsum dolor sit amet, consectetur adipiscing elit. Nunc eu tristique risus, ac ornare lacus. Aliquam sagittis diam leo, ac semper libero egestas quis. Donec a mi eget massa egestas sagittis auctor nec nisl. Praesent quis pellentesque metus.

A culture of openness,  creativity and inventiveness

A collection of strategy, legal and creation stories, written by the Remarkable team.

Insights

With over 35 years of experience in strategic brand development, we combine strategic insights, creative solutions, and legal expertise to build structured and strong brands.
Looking for support with your strategic brand development?

Strategic brand development

This is a title of Intro with image

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Nunc eu tristique risus, ac ornare lacus. Aliquam sagittis diam leo, ac semper libero egestas quis. Donec a mi eget massa egestas sagittis auctor nec nisl. Praesent quis pellentesque metus. Vivamus eget magna tortor. Nunc in tristique mauris. Mauris non fermentum dui.

Our story

Proudly working for

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Nunc eu tristique risus, ac ornare lacus. Aliquam sagittis diam leo, ac semper libero egestas quis. Donec a mi eget massa egestas sagittis auctor nec nisl. Praesent quis pellentesque metus. Vivamus eget magna tortor. Nunc in tristique mauris. Mauris non.

Oprichting Naming & Concept development door pionier Thierry Cattoir

Start juridische afdeling voor een complete ondersteuning bij de merkontwikkeling

20 years Remarkable Brandogram opgenomen in Keller x

Building brands since 1989

Voor nieuwe 
merken of 
producten.

Build

Voor merken die 
willen groeien of 
internationaliseren.

Grow

Voor merken die 
nood hebben aan 
vernieuwing.

Change

Crackalackin ante ipsum primis izzle gangsta gizzle luctizzle et ultrices own yo&#8217; you son of a bizzle Pot; Aenean vestibulum. Pellentesque habitant morbi dizzle daahng dawg et netizzle et malesuada bling bling izzle turpis doggy.

dignissim i'm in the shizzle, owned vizzle, arcu. Nulla elit. Donizzle check it out, est izzle pharetra away, check it out erat ultricies nequ

Want to work with Remarkables?

Remarkable heeft 3 divisies die samenwerken om de merken van onze klanten uit te bouwen op zowel strategisch, creatief en juridisch niveau.
Aan de hand van een gestroomlijnde en unieke aanpak tussen onze branding experts ondersteunen wij onze klanten op niveau van marketing, legal én management teams.
Zo kunnen wij als merkenpartner op meerdere niveaus zorgen voor een sterk onderbouwde merkontwikkeling!

How we work

<h2>
 Think Different vs. Tick Different</h2>
No doubt every tech and Apple fan is familiar with the iconic words &#8220;THINK DIFFERENT,&#8221; the slogan was used by Apple from 1997 to 2002. Unfortunately for Apple, they can no longer use it.
The EU General Court has rejected Apple&#8217;s appeal of the revocation of their trademark registrations for this slogan. The legal dispute began when Swiss watchmaker Swatch Group launched a revocation action against multiple EU trademark registrations for &#8220;THINK DIFFERENT&#8221;.
In which Swatch claimed that Apple&#8217;s trademark registrations are no longer in use. Unuse of existing trademark registrations makes them susceptible to revocation proceedings, since there is an obligation under EU trademark law to use your registered trademark. Swatch uses the slogan &#8220;TICK DIFFERENT&#8221; for its watches and has a history of legal proceedings with Apple.

<h2>
 Court’s decision</h2>
The Court has now upheld the earlier decision of the Board of Appeal, which found in favor of Swatch and revoked Apple&#8217;s trademark registrations. The reason is that Apple had failed to prove genuine use of the mark in the five years prior to the proceedings. For example, Apple had presented evidence of mention of the phrase on iMac packaging.
However, the Court held that the size and location of the expression on the packaging was too insignificant to constitute genuine use, as the expression was in a small font next to the barcode. Thus, consumers would not perceive the expression as indicating the commercial origin of the goods.

<h2>
 How do you protect a slogan?</h2>
This case illustrates that it is not always easy to register a slogan as a trademark. Often slogans have only a temporary advertising or promotional function. This can make it difficult to prove genuine use of your slogan under trademark law, since you must use your slogan to distinguish the commercial origin of your goods and services. Are you using the slogan as a permanent baseline with the logo and long-term and as part of your mark? If so, always consult a trademark expert when creating and protecting it.

Thought Different