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<h2>
      Cacaolat – what’s in a name?</h2>
<p>Cacaolat was the first industrially produced batido (milkshake made from cocoa and milk) in 1933. The Catalan Grupo Cacaolat is owned by the Damm brewery and Cobego, a Coca-Cola bottler (to complicate the story even more). The brand targets the Catalan market, but is widely available in the rest of Spain as well.</p>


<p>Now, does this have anything to do with The Coca-Cola Company? No. While the name is similar, the origins are completely justified. The name Coca-Cola comes from two of the formula&#8217;s main ingredients: Coca leaves and Cola nuts. While CacaoLat comes from cocoa and milk.</p>


<h2>
      Similar Logo &#8211; What&#8217;s in a Logo?</h2>
<p>Cacaolat was launched in the 1930s by founder and industrialist Joan Viader Roger. A calligraphic logo was designed for it at the time, inspired by the logo trend of the time.</p>
<p>Coca-Cola was not bottled in Spain then, but was already available. So the question rises whether Roger was inspired by the Coca-Cola logo? An&nbsp;important point here is that typographic options were not as varied then as they are now, and calligraphic logo design was an undeniable trend.</p>
<p>For example, many well-known brands from the early 20th century have very similar fonts. In the overview, we see brands like Leica, Ford, Pepsi, Lancia, Chevrolet, General Electric, AEG, Triumph or Iberia.</p>


<h2>
      Legal battle?</h2>
<p>You would expect Coca-Cola, with one of the most well-known trademarks in the world, to respond to this? According to the OEPM, Spanish Trademark Office, no application or opposition to the Cocaolat trademark has been filed by Coca-Cola. If we were to develop and launch a similar logo today, it would be a different story. Since Coca-Cola is a widely known brand today, this logo would fail the legal test. Because creating a brand with such a similar logo could be confusing for consumers. Also considering the previous rights of Coca-Cola, which by now enjoys iconic status!</p>


Coca-Cola vs. Cacaolat? Coca-Wat?