The launch of AirJapan
ANA HOLDINGS and Air Japan Co., Ltd. today unveiled “AirJapan”, a new airline brand for medium-haul international routes.
Previously in fall 2020, ANA Group announced a new airline brand as part of the transformation of its business model to pursue sustainable growth and the ability to quickly respond to a wide range of customer preferences.
The brand philosophy can be summed up in the phrase “Fly Thoughtful”, which expresses the airline’s caring, thoughtful and gentle approach. As an airline that is friendly and caring to all, we aim to create a completely new kind of air travel experience based on both Japanese ideas and a commitment to quality.
“We are excited to begin unveiling AirJapan and the selectable service and comfortable cabin experience it will offer passengers,”
Logo and aircraft design
The brand name “AirJapan” was selected in order to convey to people around the world that we are a Japanese airline, and to remind customers that we offer “Japanese Quality” in all that we do. The logo is based on the “(Ai)r” and “J(apan)” featured in the brand name, and is inspired by the image of a kind and thoughtful hand-to-hand interaction.
The brand’s color combines the traditional Japanese colors “Ai (indigo)” and “Akebono (sunrise)”. The indigo color expresses the skills and careful technique involved in the traditional Japanese art of indigo dyeing, a complex process that requires “Trust & Thoughtfulness” from the artisan. The sunrise color was inspired by the spring season of Japan and represents comfortable warmth to demonstrate our commitment to “Comfort & Care”.