Insights

Stay up to date with the latest insights on branding and trademarks in the world of brands.
M&M’s mascots ‘too woke’?

M&M’s mascots ‘too woke’?

Media stunt

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Are 3 stripes that distinctive?

Are 3 stripes that distinctive?

The stripes of Adolf “Adi” Dassler

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Is that shirt a GUCCI or a CUGGL?

Is that shirt a GUCCI or a CUGGL?

Trade Mark battle

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Coca-Cola vs. Cacaolat? Coca-Wat?

Coca-Cola vs. Cacaolat? Coca-Wat?

Cacaolat – what’s in a name?

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Thought Different

Thought Different

Apple loses its iconic slogan

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From 2CV to EV

From 2CV to EV

Citroën Rebranding

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Golden branding with a Silver lining

Golden branding with a Silver lining

Rebranding of The Olympics

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To GE or not to GE

To GE or not to GE

Business Unit Naming

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Leffe at War?

Leffe at War?

The Russian dilemma

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