Insights

Stay up to date with the latest insights on strategic brand development.

Are 3 stripes that distinctive?

De strepen van Adolf “Adi” Dassler

Is that shirt a GUCCI or a CUGGL?

Is that shirt a GUCCI or a CUGGL?

Trade Mark battle

Coca-Cola vs. Cacaolat? Coca-Wat?

Coca-Cola vs. Cacaolat? Coca-Wat?

Cacaolat – what’s in a name?

Thought Different

Thought Different

Apple verliest een iconische slogan

From 2CV to EV

Citroën Rebranding

Golden branding with a Silver lining

Golden branding with a Silver lining

Olympische Rebranding

To GE or not to GE

To GE or not to GE

Business Unit Naming

Leffe at War?

Leffe at War?

The Russian dilemma

Domain Names vs. Trademarks

Domain Names vs. Trademarks

Gelijkaardig, maar niet equivalent