Insights

Stay up to date with the latest insights on strategic brand development.

Smells, colours & flavours as a trademark

Smells, colours & flavours as a trademark

Merkregistraties

Nokia’s new tone

Een sterke rebranding

Mickey Mouse enters the public domain

Mickey Mouse enters the public domain

Disney’s 100ste verjaardag

Paris 2024

Paris 2024

City Branding

Fundamentals of Brand Development (3/3)

Hoe brengt communicatie een merk tot leven?

Product Placement

Product Placement

Beers & Bars

M&M’s mascots ‘too woke’?

M&M’s mascots ‘too woke’?

Media stunt

Are 3 stripes that distinctive?

De strepen van Adolf “Adi” Dassler

Is that shirt a GUCCI or a CUGGL?

Is that shirt a GUCCI or a CUGGL?

Trade Mark battle