The challenge
Greenyard needed a new, unified brand name after the merger of several food producers, including PinguinLutosa and Scana Noliko. The challenge was to create a name that reflected the group’s ambition for growth and remained timeless and versatile across international markets.
The solution
We created the name Greenyard—an evocative, English name that conveys freshness and growth while leaving room for the brand’s future evolution. The name was supported by a fresh corporate identity, including a logo, visual style, and consistent brand strategy.
Services
- M&A Brand Strategy
- Brand naming
- Logo development
- Corporate identity design
Building a brand rooted in growth
Greenyard’s brand identity needed to embody the company’s ambitious vision: to set the highest standards in the ‘fresh from the field’ category, encompassing vegetables, fruit, flowers, and plants. We aimed to create a name that was not only unique and evocative but also timeless—hinting at business goals and brand mission without limiting the group’s activities. The name had to leave space for growth and be suitable for the internationalisation of the business.disciplinary approach.
A fresh identity for a unified group
The naming process involved brainstorming sessions and multiple rounds of linguistic, cultural, and legal verifications. We chose the name Greenyard as it perfectly conveyed the freshness of products at a glance.
The corporate identity was further strengthened by a 360-degree visual makeover, including a logo that combined a bold typeface with a circular emblem representing a field. This visual element, paired with a green monochrome palette, reinforced the sense of freshness and sustainability that Greenyard aimed to communicate.
‘The name is strong, powerful and it contributes significantly to specific image building. With a brand like Greenyard,you only need to explain once what you do. ’
Hein Deprez, Founder
Result
The new Greenyard brand successfully unified the merged companies under a cohesive identity, resonating with international audiences and conveying a strong message of growth and freshness. The consistent brand strategy and visual elements have helped Greenyard become a leading name in the global food market, representing quality and sustainability across all touchpoints.
