The challenge
SOFICO is a global market leader in contract management software for the mobility sector. However, its brand identity no longer reflected its market position, ambitions, or continuous innovation since its founding in 1988. The need: a strong brand story as a strategic foundation, bringing clarity to communication and embraced by the entire team.
Our solution
Remarkable guided SOFICO in defining its brand DNA, structuring product naming, and developing a renewed visual and verbal identity. This was carefully rolled out across all relevant touchpoints.
Services
- Brand strategy & positioning
- Brand and product architecture
- Stakeholder management
- Defining brand DNA and tagline
- Logo development
- Brand identity and design system
Approach and methodology
We started with a strategic analysis of the existing brand, complemented by benchmarking and a brand audit. These insights formed the basis for a renewed positioning, anchored in a new and widely supported tagline: Software driving mobility – clear, descriptive and inspiring.
A meaningful emblem was introduced within the renewed logo and serves as the visual foundation of the brand. The brand is then consistently brought to life in practice through the brand guidelines.
We also brought structure to product naming through endorsement by the masterbrand, which serves as a strong sender.
Result
Today, SOFICO has a strong and future-proof brand identity. A brand that reflects its international expertise, is embraced internally, and unites all internal and external communication under one clear story: Software driving mobility. Does your brand need a clear architecture, an identity that truly fits, or solid legal protection? Get in touch with our specialists.
