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<p>Questions about your strategic brand development?<br />
Get expert advice from Louis-Philip Cattoir, IP &amp; Brand Strategist at Remarkable Europe.</p>


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<p><span style="font-weight: 400;">Vragen over jouw strategische merkontwikkeling?<br />
Krijg advies van Louis-Philip Cattoir, IP &amp; Merkstrateeg bij Remarkable Europe.</span></p>


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<p>With over 35 years of experience, we empower brands through strategic vision, creative solutions, and legal expertise to create distinctive, leading brands.</p>
<p>&nbsp;</p>
<p><strong>Need support with your brand development?<br />
</strong><strong>Let’s talk.</strong></p>


Strategic

brand development

4. Acerta

5. AG Insurance

6. Alpro

8. Arvesta

10. Belfius

2. CLdN

15. Equitone

21. Laroy

23. Lotus

Case overview

20. Nutreco

22. Smartphoto

You're in good company

<p>Our case studies showcase how the right strategy and support can drive a brand’s growth.</p>
<p>Dive into the success stories of the brands we’ve strengthened and see how Remarkable can elevate your brand.</p>


Cases

Our services

<p>For brands looking<br />
to grow or<br />
internationalise</p>


Grow

<p>For brands ready<br />
for a refresh<br />
or rebranding</p>


Change

<p>For new<br />
brands or<br />
products</p>


Build

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<p>We don&#8217;t take shortcuts and are committed to precision in our work. It is essential for us to provide ongoing support and monitoring of your brand even after its launch, ensuring long-term success and consistency.</p>
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Your brand needs to…

Our Story

Bpost signed, sealed & protected

<p>bpost, known to most Belgians as the national postal service, needed a scalable Brand Protection system to safeguard a vast portfolio of more than 330 brands worldwide. As an international player, bpost faced significant challenges in ensuring that its brands, trademarks, and domain names remained protected against potential threats in the highly competitive parcels and logistics sector.</p>


The challenge

<p>We provided bpost with daily Brand Protection management services, including strategic advice on trademark registrations, brand monitoring, conflict resolution, and technical support. Our tailored, flexible approach ensured that each brand in the portfolio received the appropriate level of protection while keeping costs under control.</p>


Our solution

<ul>
<li>Brand Strategy</li>
<li>Trademark and design protection</li>
<li>Trademark registration and renewal management</li>
<li>Trademark monitoring</li>
<li>Domain name management &amp; registration</li>
<li>Global conflict &amp; dispute settlement</li>
</ul>


Services

<h3><span lang="EN-US">Comprehensive Brand Protection on a global scale</span></h3>
<p>Operating as an international multibrand company, bpost required a customised, scalable system to protect its extensive brand portfolio across the globe. We designed a tailored Brand Protection plan to meet the needs of different markets and preventively address any risks that could arise. bpost operates under multiple brand names, including Radial (USA), Landmark Global, Apple Express (Canada), Dynagroup (Europe), Ubiway Retail, and Press Shop (Belgium). Each brand received a unique level of protection, assessed based on market position and threat level.</p>


<h3><span lang="EN-US">Trademark Monitoring &amp; Online security</span></h3>
<p>With the growth of online and e-commerce activities, domain name protection has become an essential part of bpost&#8217;s brand security strategy. We ensured that bpost&#8217;s domain names were carefully selected, registered, and monitored to prevent any conflicts or misuse. This vigilance helped protect the brand&#8217;s reputation from being harmed by conflicting domains or misappropriation. Our consistent monitoring and preventive measures allowed bpost to continue delivering confidently on a global scale.</p>


<h2>Result</h2>
<p>Our ongoing collaboration with bpost has resulted in a robust, flexible Brand Protection framework that effectively secures their extensive brand portfolio. By safeguarding both physical trademarks and digital domains, we have helped bpost maintain its competitive edge, ensure market consistency, and protect its reputation as a trusted global player in the postal and logistics industry.</p>
<h2>Internationalise your brand?</h2>
<p>Contact our experts and discover how we can help with brand protection, naming, and international brand management.</p>
