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<p>Questions about your strategic brand development?<br />
Get expert advice from Louis-Philip Cattoir, IP &amp; Brand Strategist at Remarkable Europe.</p>


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<p><span style="font-weight: 400;">Vragen over jouw strategische merkontwikkeling?<br />
Krijg advies van Louis-Philip Cattoir, IP &amp; Merkstrateeg bij Remarkable Europe.</span></p>


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Brand Strategy

<p>A strong brand strategy forms the foundation for recognisable and successful brands. At Remarkable, we help organisations position and strengthen their brands, craft compelling brand stories, and navigate brand transformations.</p>
<p>From research and analysis to implementation, we provide the expertise to make your brand relevant, consistent, and future-proof.</p>


Strong brands <br /><br />
with a <br /><br />
solid foundation

<h3>Brand research and analysis</h3>
<p><strong>Strategic brand audit</strong><br />
Through a comprehensive brand audit, we analyse the current state of your brand, identifying strengths, weaknesses, and growth opportunities.</p>
<p><strong>Market research and benchmarking</strong><br />
We combine in-depth market research with benchmarking to compare your brand to competitors and uncover unique positioning opportunities.</p>
<p><strong>Expert interviews</strong><br />
By conducting interviews with internal and external stakeholders, we gather valuable insights that enhance your strategy and decision-making process.</p>


<h3>Brand architecture and portfolio optimisation</h3>
<p><strong>Brand architecture</strong><br />
A clear brand architecture provides structure and clarity within your brand portfolio. This is crucial during mergers, acquisitions, or international expansion. We help you create a well-defined structure that ensures consistency both internally and externally.</p>
<p><strong>Portfolio optimisation</strong><br />
By logically organizing products and services, we maximize their value and provide clarity to your target audience.</p>


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<p><strong>DNA &amp; purpose statement</strong><br />
A strong brand begins with a clearly defined DNA: mission, vision, values, and purpose. We help you articulate your brand identity and translate it into actionable strategies.</p>
<p><strong>Objectives and strategy</strong><br />
Together, we define measurable objectives and develop a strategic roadmap that positions your brand for sustainable growth.</p>
<p><strong>Brand valuation</strong><br />
Through brand valuation, we assess the financial and emotional value of your brand. This supports investment decisions and helps realise growth strategies.</p>
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<h3>Brand evolution and implementation</h3>
<p><strong>Brand change process</strong><br />
Major transitions, such as rebranding or mergers and acquisitions, require strategic guidance. We ensure a seamless brand change process that combines internal buy-in with external impact.</p>
<p><strong>Internal and employer branding</strong><br />
A strong brand starts from within. As a strategic brand partner, we co-develop a concept aligned with the brand story, providing a foundation for the communications team to build upon. Inspiring and engaging employees strengthens your brand&#8217;s development and presence.</p>


<p><strong>35 years of expertise in brand strategy</strong></p>
<p>With more than three decades of experience in brand strategy, architecture, and evolution, we help companies build impactful brands.</p>
<p>Our strategic approach combines in-depth research, creative vision, and thorough implementation, ensuring your brand makes a lasting impact both internally and externally.</p>
<p><strong>Download our whitepaper and discover how we can elevate your brand.</strong></p>


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Want to know more? 

Brand Creation

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<p>Our formula for a powerful brand: a combination of thoughtful choices that bring together verbal and visual elements to convey the desired message and emotion. We strive for a balance between creativity and research, ensuring every brand has a solid strategic, creative, and legal foundation.</p>
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Creative brands,<br /><br />
thoughtfully crafted

<h3>Name development</h3>
<p><strong>Creative and cross-linguistic</strong><br />
In name development, our primary focus is on the creative and linguistic aspects. We create names that are distinctive, cross-linguistic, and culturally relevant. This process begins with a deep understanding of your brand identity and target audience, followed by creative sessions to formulate unique and meaningful names.</p>
<p><strong>Legal validation as a second assurance</strong><br />
With our in-house IP team, we conduct legal checks from the creative phase onward. This ensures that your brand name is legally available and can be protected in your active regions. Our approach mitigates risks and provides certainty, from the European Union to global markets.</p>
<p><strong>Clear structure and consistency</strong><br />
We assist in establishing a naming system and portfolio structure that enable growth and consistency, ensuring your brand remains strategically strong in the long term.</p>


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<p><strong>Creative development of your logo</strong><br />
Every strong logo consists of four essential elements: typography, color, symbol, and the name. We design logos that strengthen your brand and leave a lasting impression, with a focus on consistency and impact.</p>
<p><strong>Tagline and visual support</strong><br />
We develop taglines, descriptors, and visual tools such as infographics and iconography. These elements enhance your brand story and ensure a powerful, cohesive identity.</p>
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<h3>Brand identity and applications</h3>
<p><strong>Brand story and brand book</strong><br />
Your brand story forms the foundation of your communication. With a brand book, we document your vision, values, and identity guidelines, ensuring your team communicates consistently and inspiringly.</p>
<p><strong>Visual identity and practical implementation</strong><br />
Your brand comes to life through a complete identity that ensures consistency across all applications, from stationery to digital platforms. We develop a wide range of applications, including infographics and iconography, to strengthen your brand and make its story accessible.</p>


<h3>Support and implementation</h3>
<p><strong>Long-term partnership</strong><br />
We are more than a creative agency; we are your long-term branding partner. From brand implementation and roll-out to providing strategic support, we ensure your brand continues to evolve and thrive in a dynamic market. Our team is ready to guide you every step of the way.</p>


Creative brands,thoughtfully crafted

Creative brands,
thoughtfully crafted