Brand Creation

Our formula for brand longevity: a combination of thought-through choices bringing different verbal and visual resources together to convey a desired message and emotion. The objective is to balance design and research, making sure the brands we create have a firm linguistic, cultural, and legal basis.

What makes us unique?®️

Over the past 30 years, we have developed a unique methodology for launching brand names and brands. Our in-house legal team closely monitors the latest creative steps and applies their global experience to the newly created brand.

Unlike the traditional design-based branding process, we go a few steps further for your brand. Once the identity is translated into brand elements, we thoroughly examine and test all creations from a linguistic, cultural, and legal perspective. This ensures that the name is readable and easily pronounceable in different languages and does not generate any unwanted or unexpected connotations.

For all other brand elements, from colors to symbols used in the brand system, professional research helps you to avoid costly adjustments and unpleasant surprises.

Have all the boxes been checked? Your brand is ready to conquer the world!

Our Brand Creation process

Creating a powerful brand is a process that combines structure, creativity, and legal research. Depending on the briefing and our own team, we develop a customized trajectory.

Brand creation encompasses both identification and differentiation, with a focus on defining what the brand stands for and how it is perceived by the audience. When both aspects are in balance, we can achieve strong and consistent brand elements.

Brand Creation

  • Name Creation (Product & Corporate)
  • Naming System / Portfolio Naming
  • Linguistic or Cultural Research
  • Slogan, Descriptor, and Baseline Development
  • Logo and Brand Identity Development
  • Brand Story & Book
  • Infographics & Iconography