Building and managing brands takes knowledge, experience, and guts.
Our process is intellectual, rooted in research and over 30 years of experience in leading successful brand creations and transformations.
We believe that a solid strategy is step one in the process, with design and experience to follow. Never the other way round.
We help you make the optimal decisions and support you in implementing them.
Our take on branding is a unique combination of a firm, self-developed theoretical basis and decades of successful practice.
Would you like to pick our brain? Read our articles and publications on the fundamentals of branding.
How futureproof is your brand?
Anyone who wants to conquer the world with a new product or new business needs an inspiring Brand. But how can you be sure that you are choosing the right one?
Using relevant cases, Brand Change maps out how to create a successful brand together with Belgium's first Branding Architect, Thierry Cattoir. The book teaches you to respond to changing societal conditions and to discover whether your Brand needs to change, or not.