Hexa in safe hands
Branding is not just about the creative concept and its first roll-out. More importantly, it is about safekeeping the brand even before it gets world famous.
When a new player with an innovative product considers implementing Brand Protection at the very beginning of its journey, you know it is bound to succeed. Hexa, the pioneer in vape products, had this rare wisdom. We used ours to support its global development.
We built a thorough, cost-efficient trademark protection programme for Hexa, making it fully prepared to conquer the world. Today, Hexa is an established player in its segment, with brand and products properly safeguarded from any dishonest copycat attempts.
Continue reading to discover the process behind this case.
Approach and methodology
Typically, we see established brands seeking advice and solutions on Brand Protection. With its global ambitions present from the get-go, Hexa was one of the exceptions. The company wanted the legal aspects of their branding to be handled as professionally as possible. And we could not agree more.
Also, as we noticed right away, such a short, catchy name is a strong brand asset, but we knew that ensuring trademark availability in different countries would be essential.
We approached Hexa’s Brand Protection both legally and strategically, understanding its specific position as a starter. A new company should be spending most of its brand budget on promotion. That is why we spread our Brand Protection plan intelligently in time to avoid massive costs at once. It took us five years to achieve global trademark protection in all the target markets, including countries like Afghanistan, Australia, China, Singapore, Iran, Japan, Cambodia, Cuba, South Korea, Mexico, New Zealand, Russia, Israel, Paraguay, Tunisia or India, to name only some of the most distant destinations.
With the daily Brand Monitoring service we offer, the client is guaranteed to be directly notified whenever possible infringement occurs.
Protection work is never over
Whenever Hexa introduces its products to a new country, we provide a thorough availability check all over again. More often than not, the service gets extended to an active watch.
Thousands of new trademarks are registered daily around the world. Some of them may get just a little bit too close to the trademark we are protecting. With the daily Brand Monitoring service we offer, the client is guaranteed to be directly notified whenever possible infringement occurs. This way, we can watch the brand regularly and intervene as soon as possible, helping the brand grow safely and sustainably.