Flamingo: Global growth from a bird's eye view
Approach and Methodology
At the beginning of our partnership, it was already evident that Flamingo had a bold ambition to conquer the world. Initially, their trademark registration was limited to the Benelux. However, as the company grew, the brand portfolio rapidly expanded first to Europe, then to international markets.
Flamingo has continually pursued further international expansion. With our expertise at both local and international levels, our legal team begins by conducting the necessary thorough searches in each new market. This is followed by strategic trademark registration and monitoring to ensure robust protection.
A well-thought-out trademark strategy considers both the short- and long-term goals of a company and its brands. When determining and drafting relevant classes, we carefully consider current case law, potential competitors, existing brands, and industry customs.
At Remarkable, we don't just find a partner, but a strategic ally who elevates our brand protection to the next level with expertise and dedication.
This solid method ensures optimal brand protection aligned with the company’s objectives. Strong trademark monitoring allows us to respond immediately to potential infringements and proactively inform our clients of possible threats. With our ongoing support, Flamingo can confidently continue building its brands on an international scale.
Flamingo is an international wholesaler of pet supplies with over 8,500 accessories and snacks. As a strategic partner and legal trademark representative, we manage their entire brand portfolio across all regions and relevant classes. Since our collaboration began in 2016, Flamingo's brand portfolio has been optimally protected against competitors and infringing brands attempting to enter the market.
Read on to discover the process behind this project.
A multidisciplinary approach
Our collaboration with Flamingo extends beyond a traditional legal trademark approach, considering the broader marketing perspective along with practical considerations in consultation with the marketing team. This bridges the gap between legal theory, optimal protection, and clear decision-making for the marketing and management teams.
As an international player, Flamingo is constantly launching new products and entering new regions, making this approach crucial for new trademark registrations. Continuous monitoring of existing brands ensures that Flamingo can maintain its growth worldwide with confidence.
Result: Thanks to our support, Flamingo’s brand portfolio is well-protected globally. Our legal trademark protection and monitoring enable Flamingo to respond swiftly to threats and strengthen its market position. This robust brand strategy has resulted in a steadily growing international presence for Flamingo.
Looking to expand your brand globally?
Contact us for a conversation with one of our experts and discover how we can assist with international trademark registration, brand monitoring, and brand strategy to optimally protect your brand portfolio.
