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IOC
Blog

Golden branding with a Silver lining

Rebranding of The Olympics
Citroen
Blog

From 2CV to EV

Citroën Rebranding
leffe
Blog

Leffe at War?

The Russian dilemma
To GE or not to GE
Blog

To GE or not to GE

Business Unit Naming
Citroën v Polestar
Blog

Citroën v Polestar

Enfin Polestar in Paris
domain names
Blog

Domain Names vs. Trademarks

Similar, but not equivalent
metaverse
Blog

Metaverse & Branding

What about MetaBrands?
brand twins
Blog

Brand Twins under Trademark law

Same name, different activities
partnershipss
Blog

New Partnerships

Building Brands together
LVD Hero
Blog

Bend it like LVD

LVD, a Belgian world player
e&j
Blog

Brandy Branding

EUIPO rules that Beer and Brandy are not similar
McDonals
Blog

IPUTIN®

Russia vs. International Trademarks

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