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AJordan

Figurative trademarks

What do Samsonite, Lidl and Michael Jordan have in common?

ANA Airjapan

The launch of AirJapan

A new sustainable airline brand?

Hermes

NFTs & Hermès

$700,000 for a digital handbag

Taito Banner 2

TAITO, fun to ride

the grown-up three-wheeled e-scooter

Roularta banner blog

Roularta conquers NL

RMG acquires Newskool Media

Fantola

Coca-Cola vs Fantola

How to protect an iconic trademark

BIC_Maple_Header_v2

Disposable tattoos

BIC acquires Inkbox

Book Banner

Quiz & Win!

A Remarkable year 2021

Brussels Airlines

Brussels Airlines, why change?

8 reasons for a Brand Change anno 2021

Cleveland

Cleveland Guardians, a homerun?

Cleveland Indians go for a Brand Change

FB Banner

New Facebook, New Mark?

Facebook (company) changes to Meta

adidas banner

Adidas loses 25-year long stripe war with H&M

The legal battle has finally come to an end