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Rihanna X PUMA

PUMA’s sneakers blunder

Rihanna's Instagram posts puts PUMA's registration in danger

LU's & Lotus' Dinokoeken

LU's Dino's died, Lotus' Dino's survived

The importance of strong Brand Assets

amazon.com.be

Amazon's ban on amazon.be

The crucial role of domain name registrations

Kwaliteitslabels

Quality on vacation

AOP vs. BOB vs. BGA

Fictive Branding

Our view on Fictive Branding

Bernini's remarkable thesis

Bad Bunny

Bad Bunny appears with nostalgic jacket at SmackDown

Rapper relaunches WWF conflict

THALYS-EUROSTAR

The day the Thalys disappeared!

Thalys drives further as Eurostar

Dolce & Gabbana

Dolce & Gabbana loses brand battle

D&G versus Ms. Dolce

Badoit - nieuwe transparante verpakking

Badoit about nature?

Packaging vs Climate

Louboutin Hotel Vermelho - Branded Environments

From Stilettos to suites

Christian Louboutin’s Branded Environment

What if we remove IP from the world?

The essential role of IP

Merkenrecht

The secret ingredient in the food industry

Trademark law in the food sector