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Perrier - Banner

A sparkling collaboration: Perrier and Starck

Developing Brand Assets

Shopify

Shopping at Shoppi remains possible

Shopify too weak as mark to file for opposition

Callebaut

Callebaut’s chocolate room

The development of 'branducts' in name creations

The complexity of flags in logos

Legal trademark protection of logos containing flags

Ricard-kan

Ricard remains “Yellow with a big R”, or not?

The importance of design registration

Lamborghini! Urus?

Lamborghini! URUS?

Brand Reputation and Brand Protection

Unilever

Unilever's Russian dove of peace?

The importance of corporate storytelling

Barbie vs Burberry

BRBY-doll or BRBY-scarf?

Barbie vs. BRBY

De kracht en risico's van merkallianties

Adidas puts an end to its collaboration with rapper Ye

The power and risks of brand alliances

Cowboy redt VanMoof

VanMoof's smooth Brand Protection

The fundamental role of a well-thought-out Brand Protection

Belviva Belgian Fries

French Fries, or not really?

Cécémel

Is it Chocomel, C..c.mel or Cécémel?

How Chocomel, became Cécémel.