From paper to skin
BIC is becoming a leader of fast-growing skin creative industry by diversifying into tattooing. After launching an ephemeral skin marker four years ago, the pen, lighter and razor giant has just bought Inkbox, a Canadian brand that is one of the leaders in the semi-permanent tattoo market, prints that last from ten to fourteen days. Its best-sellers? A little bee and two butterflies.
Inkbox was founded in 2015 by brothers Tyler and Braden Handley. The company is based in Toronto, Canada.
Inkbox creates beautifully produced, artist-designed, impermanent tattoos that last 1-2 weeks, fading as the skin naturally regenerates. Since inception in 2015, millions of people from more than 150 countries around the world have worn Inkbox tattoos as style accessories to express their identity, and test drive permanent tattoo ideas before going all in.
Let the ink flow
Inkbox’s semi-permanent tattoos are easy to apply, they can last up to one-to-two weeks and use a patented, plant-based ink formula derived from skin-safe ingredients. All the products are designed and manufactured on-demand, in-house. Individuals can create customized designs or choose from more than 10,000 artist-designed tattoos. Inkbox develops limited edition drops in collaboration with celebrity artists and brand partners, including an officially licensed collection by BTS and new creative collaborations with the Estate of Jean-Michel Basquiat, poet Rupi Kaur and more to be announced soon.
BIC will acquire 100% of Inkbox for $65 million. The addition of Inkbox will broaden BIC’s human expression portfolio, which includes temporary tattoo markers BodyMark by BIC. Inkbox’s digital expertise will further strengthen BIC’s direct-to-consumer, e-commerce capabilities.