Badoit - nieuwe transparante verpakking

Badoit about nature?

Packaging vs Climate

Food group Danone recently announced that from now on we will be able to find Badoit colourless on the shelves. They are saying goodbye to the red (intense sparkling) & green (slightly sparkling) water bottles. However, to help loyal consumers, the caps will remain green or red to indicate the fizz intensity.

Less colour, with good reason

From now on, all Badoit waters will have a transparent bottle. The red and green bottles had a more difficult recycling process, which meant they could only be reused for non-food purposes. By using only transparent bottles, they can give every Badoit bottle a new life within the same industry.


Greener image

By changing the packaging, Danone has started its goal of making 100% of their packaging recyclable, reusable or compostable. With this, they aim to reduce the use of newly produced plastics and achieve a greener - or just more transparent - image for their water brand.

Badoit - nieuwe transparante verpakking

The brand believes that their new packaging will benefit the circular economy according to the bottle-to-bottle principle. Moreover, the new bottles also provide cost savings for the group and the brand, which in turn could lead to a price reduction for consumers. So in other words, it offers nothing but advantages.

This could be a response to earlier news that Danone, the French dairy giant and company behind Badoit, was using too much plastic packaging that subsequently ends up in nature. Several French NGOs took them to court in response to these actions. The NGOs such as Zero Waste & Clientearth demanded that Danone must develop a 'Deplastification Process'. Are the changes to Badoits sparkling water bottles a first step?

Recyclable chips packaging

Earlier this month, it was also reported that Pringles will change their packaging. The iconic crisp tube has been a constant annoyance for recycling companies for years. The packaging is not recyclable because the materials are indistinguishable, which is why the tubes have been ending up in the rubbish to burn for years.

But, a change is coming! Pringles can keep its iconic packaging, although there are some changes in the materials. The metal base will be replaced by a paper base, making them perfectly recyclable and this way, people will be able to recycle them correctly.

Recycleerbare verpakking Pringles

There is a big price tag for the revamped crisp tubes, though. The tubes must be airtight to ensure a long storage life. This was made possible by attaching the metal bottom to the tube using a special welding process. The process should run just as smoothly with the new paper packaging, the reconstruction of the factories in Mechelen and Poland will cost over 100 million euros. An investment the Brand will be thankful for, and their customers too. 

“The research team worked on the packaging for 5 years. It is a state-of-the-art technology.”

Luc Houben – Managing Director Kellogg’s Benelux, parent company Pringles.

Corporate social responsibility

It is notable that brands are paying more and more attention to the recyclability of their packaging. Based on these developments, the brand in question is trying to gain a competitive advantage and boost their (green) brand reputation.

Consumers are giving more and more attention to the sustainability of products, basing their purchasing decisions on ethical and environmentally friendly considerations. We are increasingly likely to think more positively about brands with a clear commitment to corporate social responsibility.

By integrating corporate social responsibility into everyday policies, companies contribute to the environment while improving their reputation, allowing them to seize new opportunities for growth and innovation.