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Strategic Brand Development

Structure. Name. Protect.
For more than 35 years, we help companies structure their brand portfolio, develop new names and brand identities, and legally protect their brands. Not as separate services. As one integrated approach.

Growing, restructuring or expanding internationally?

Trusted by leading brands since 1989

Selected cases

Orange

Brand Strategy

,

bnode - Signed, sealed & protected

bpost | bnode

Brand Strategy

,

Naming & Brand Identity

,

Legal Brand Protection

,

Aqualex

Brand Strategy

,

Naming & Brand Identity

,

Lotus

Brand Strategy

,

Naming & Brand Identity

,

Arvesta

Brand Strategy

,

Naming & Brand Identity

,

Nalu

Brand Strategy

,

Naming & Brand Identity

,

Acerta

Brand Strategy

,

Naming & Brand Identity

,

Alpro

Brand Strategy

,

Sofico

Brand Strategy

,

Naming & Brand Identity

,

Our approach to Strategic Brand Development

Strategy, naming and brand identity, and legal brand protection don't work in isolation.
We integrate all three so every brand decision is strategically sound, creatively distinctive and legally defensible.

About Remarkable

What we do

Structure

Brand Strategy - Clarity in your brand architecture, positioning and portfolio.

Name

Naming & Brand Identity - Distinctive brand names and strong brand identities.

Protect

Legal Brand Protection - Trademark registration, monitoring and defence, locally and internationally.

Insights

View all our insights

Why 'Ayurveda' cannot be a monopoly

The Rituals conflict shows why descriptive and culturally loaded brand names are legally vulnerable, and what it means for naming strategy and trademark registration

A logo is not a marketing campaign

Why the new Spotify logo sparked so much controversy and what it reveals about brand equity

The most dangerous AI name often sounds good

Why developing a brand name with ChatGPT does not remove strategic, linguistic and legal risks