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Strategic Brand Development

For more than 35 years, we have helped companies structure their brands, develop new names and protect their brand portfolios.

Need support with your Strategic Brand Development?

Trusted by leading brands since 1989

Featured cases

Arvesta

Brand Strategy

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Naming & Branding

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Sofico

Brand Strategy

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Naming & Branding

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Lotus

Brand Strategy

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Naming & Branding

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Aqualex

Brand Strategy

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Naming & Branding

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Nalu

Brand Strategy

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Naming & Branding

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Alpro

Brand Strategy

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Acerta

Brand Strategy

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Naming & Branding

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Orange

Brand Strategy

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bnode - Signed, sealed & protected

bpost | bnode

Brand Strategy

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Naming & Branding

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Brand Protection

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Our approach to Strategic Brand Development

Our approach combines brand strategy, naming and brand protection to build structured
and future-proof brands.

services

What your brand
may need

Brand Strategy

Bring clarity to your brand architecture and portfolio.

Naming & Branding

Develop distinctive brand names and strong brand identities.

Brand Protection

Secure and protect your brands locally and internationally.

When a rebrand backfires

When a rebrand backfires

What Tropicana and Jaguar teach us about the most dangerous decision a brand can make

A strong brand starts within

Why internal branding and company culture matter

Why do names like iMac and McWrap feel instantly familiar?

Why do names like iMac and McWrap feel instantly familiar?

How product naming evolves into a system within brand portfolios